Disruption is beautiful.
We empower visionary founders to build legendary companies that can shape the future of tokenized economies, human coordination and the open metaverse.
Kilonova works closely with a small number of projects, taking them from strategy design to fundraising success.
We design and implement business and marketing strategies that enable clarity, accelerate community growth and ignite a thriving ecosystem, all pre-requisites for raising capital.
Early stage teams need more than good advice.
We are Co-founders-as-a-Service.
Early stage teams need more than good advice. We are Co-founders-as-a-Service.
We join early and bring a hands-on approach to help fill in the gaps early stage teams face. We take responsibility for narrative formation, shaping the brand into a powerful world-class asset, building out critical touch-points and generating traction in the shape of thought leadership, community growth, lead generation and investment commitments. On occasion, we also take marketing and strategy advisory engagements.
Skin in the game and patience to win when you do.
We get compensated in a custom blend of fiat, project tokens and equity that align the needs of teams with ours, and always have a long term view,
Experience enabling $100m+ fundraising across projects.
Raising for the first time can be daunting and even serial entrepreneurs can have knowledge gaps, specially in the context of web3 fundraising options.
Technical savvy and experienced marketing leaders.
Our team balances serial entrepreneurs, former CMOs, senior marketers and creatives that deliver exceptional quality at a fast pace.
The strategic edge of a management consulting firm
We take pride on our strategy, innovation workshops and frameworks, adding value to early projects across all dimensions of the business.
A custom blueprint for each project.
Our typical engagement model is full service, providing projects with Strategic Advisory, Marketing Ops, Branding and Design services, but always taking into consideration the particular needs and team topology of each project. We also provide fractionalized senior resources to teams that need world-class talent but are not ready to go into full time hires.
Feature one
Strategic Advisory
Project Assessment & Research
Brand Strategy, Identity & Narrative
Business Strategy & Modeling Workshops
Marketing Plan & Budget
Content & Community Strategy
Company & Marketing OKRs
Investor Tokenomics
Fundraising Roadmap
Public Sale Planning
Feature one
Marketing Ops
Marketing Calendar & Workstreams Blueprint
Martech Stack Setup
Social Media Management
OKR Check-Ins
Investor Pipeline Management
Public Sale & TGE War Room
Partnership Announcement Management
Marketing Operations
Feature one
Branding & Design Services
Brand Guide & Templates
Main & Public Sale Websites
Lightpaper
Pitch Decks
Explainer & Manifesto Videos
Thought Leadership Content
Partnership Development Decks
One Pagers
Third Party Content
Events, Sponsorships & PR
KOL Collabs
Featured work
Here are a few of the projects we have collaborated with and the results we achieved together.
Boson Protocol enables a decentralized commerce ecosystem where all participants share in the value they create.
We joined Boson Protocol from August 2020 to April 2021, establishing and leading their marketing practice, defining the narrative with the founding team, revitalizing the brand and creating all main touchpoints, blitzscaling their community and social channels, managing PR, vendors, and regional execution partners, hiring and training the marketing team and supporting the project from Pre-Seed to Public Sale, raising an aggregate of over $36 million and going from 5 to 50 team members.
million
Total Raised
followers
On Telegram
in 9 months
months
Engagement Period
Immersion & Strategy
$350k Raised
Seed round support
$1.7 Million Raised
Private Sale rounds
$8 Million Raised
Public Sale & TGE
$25.8 Million Raised
Panther Protocol is building a privacy layer for DeFi that enables institutions to comply through zero knowledge reveals
We joined Panther from April 2021 to December 2021, and went through a reorg of the marketing team and its leadership, taking the role of advisor and interim CMO, and initially focusing on revamping the narrative and brand touchpoints to improve the perceived value of the project for early stage investors. Once the core improvement was in place, we scaled thought leadership efforts and content production, which played a major role in the growth of the community and social channels. We then devised an ecosystem development strategy that onboarded the major blockchains as partners and turned that into the major catalyst that enabled fundraising success, with a $22m public sale that was concluded in 90 minutes.
million
Total Raised
followers
On Telegram
in 8 months
months
Engagement Period
Marketing ReOrg
Narrative formation
& Brand Identity and
Touchpoint redesign
Thought leadership & Content Development, Seed Round Support
$3.9 Million Raised
Ecosystem development,
Community growth,
Private Sale Rounds
$4.4 Million Raised
Public Sale & TGE
War Room, Listing & Liquidity Strategy
$22 Million Raised
We are an experienced crew of founders and executives across marketing, technology, and venture.
As serial founders ourselves, we know that pioneering bleeding edge technology, building a stellar team, fostering a vibrant community and raising capital - at the same time, and under compressed timelines - is really hard. So why do it alone?
Serial entrepreneur, Former CMO at Boson and Panther Protocol, Chairman at Photon Group
Serial entrepreneur, Former CMO at GoTo, Business Unit Director at McGarryBowen
Serial entrepreneur, Executive Founder at BR Media Group, BAW Clothing and Percursa
Let's venture into the future.
In hyper-competitive environments, the best time to take advantage of advice, expertise, hands-on marketing and strategy support was yesterday. The second best time is now.
FAQs
Kilonova is a boutique strategy & marketing advisory firm. Our services range from advisory to marketing ops, branding and design services. We act as marketing co-founders-as-a-service, offering fractional CMOs and other senior marketing talent, taking responsibility for the marketing practice of a project in its early stages.
We are not a digital agency, although part of the services we provide can typically also offered by agencies or branding studios. The main points of differentiation are: Proximity, Number of concurrent projects and above all, the strategic deliverables in the shape of workshops and business and fundraising plans. We're the result of a strategic management boutique and a full service digital agency becoming one, and joining your project, instead of providing ad hoc services to it.
The most radical difference is the hands on approach. While most advisors prefer to provide perspective, we prefer to join the teams as Executive Advisors, Interim CMOs and covering other senior marketing positions. This way, projects can focus on the tech and product discovery, while we can take responsibility for narrative formation, fundraising strategy, community growth, partnership development, branding and the performance of touch-points such as website, pitch deck and other essential assets that can make or break a project early on.
We can. Our engagements are tailored for the needs of each client. For projects with established teams, beyond advice, we can also provide frameworks, blueprints, and ensure adherence to plans and OKRs through mentoring and oversight.
While we'd like to do that, we can't ensure success, as there are several factors that contribute to the success of a project. So far, we have been honored to enable over $100m of fundraising across projects and all projects we have worked with are alive and well. We like to think that we're either very competent, or very lucky. Or both.
The perfect client for us is a strong, visionary early-stage team, that has raised a Friends&Family round or received some funding through grants and wants to raise 24 months of runway in the next 6-12 months, preferably through tokens, or a blend of equity and tokens. We deliver the most value when the teams do not have a developed marketing practice, or feel that the current structure is too expensive for the results it delivers.
We are a crypto native firm and we want to stay focused, but we love to see it when companies from other segments want to adopt blockchain as a key differential. We are particularly interested in companies who are able to combine exponential technologies in a way that can disrupt large markets that have been thinking the same way for too long.
Occasionally, we invest in the projects we are working with. In rare instances that we're too busy to take on a new project, we may be interested in investing and staying close to the project, so don't hesitate in reaching out if that's what you're looking for.
Typically, we join projects in their pre-seed stage and work with them until post TGE. We have done this process a few times, and the engagement length was 8-10 months. Bull markets move faster than Bear markets, so the engagement length may vary. Our revenue model balances short term incentives (very reasonable retainer fees) with tokens and / or equity. The fiat component can represent 15-50% of the contract value, depending on our conviction and founder preference.
Please refer to our case-study section to learn a bit more about our work and the achievements we have achieved with our clients.
Feel free to reach out if you have any questions not covered here.